Google rewards Montana businesses that answer reviews quickly
A five-star thank-you and a thoughtful one-star response both send trust signals. The problem is you only win that game if someone on your team sees the review the same day it posts—not when you remember to check Google next week.
Alerts are an optional add-on, but they pair naturally with the CRM and website system we run for Montana clients: one place for leads and contacts, another tab for search performance, and a ping when your public reputation shifts.